Officiated by Dato’ Dr. Asyraf Wajdi bin Dusuki, Chairman of MARA

BIOFITRAH is proud to announce the successful launch of LUMEE, our premium Halal-certified home fragrance series, officiated by Dato’ Dr. Asyraf Wajdi bin Dusuki, Chairman of Majlis Amanah Rakyat (MARA). The event took place in an inspiring ceremony attended by government officials, industry partners, and key players in the Halal sector.

Designed for modern Muslim households, LUMEE brings together exclusive scent technology, long-lasting air purification, and Halal assurance — offering Malaysians a luxurious and ethical alternative in the home fragrance market.

In his speech, Dato’ Asyraf Wajdi highlighted BIOFITRAH’s role in uplifting local entrepreneurs in the Halal FMCG arena, commending the company’s commitment to combining innovation, faith-based value, and global readiness:

“LUMEE is more than just a product — it represents the success of a proudly Malaysian brand that upholds Halal integrity while aiming for world-class standards,”
— Dato’ Dr. Asyraf Wajdi bin Dusuki, Chairman of MARA

BIOFITRAH is honored to receive this support and remains committed to inspiring change through meaningful products that resonate with both faith and modern living. With the launch of LUMEE, we continue our mission to redefine cleanliness, comfort, and confidence — the Halal way.

BIOFITRAH #HalalNiaga #HalalCleaning #ProudlyMalaysian #HalalLifestyle